Predicting Frequently Purchased Items in E-Commerce Sites

N. Nobesh

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International Journal of IT Business Strategy Management

Volume 4, No. 1, 2018, pp 23-28 http://dx.doi.org/10.21742/ijibsm.2018.4.1.05
		Abstract

Elements of TV Travel Shows Motivating Viewers to Travel: Focus on Korean TV Reality Shows

Kyung Mi Bae¹, Seung Hun Lee², Youn Sung Kim³
¹Department of International Trade & Regional Studies, College of Business Administration, INHA University
²Department of International Trade & Regional Studies, College of Business Administration, INHA University
³College of Business Administration, INHA University
¹gracebae@inha.ac.kr,²shleee46@gmail.com,³keziah@inha.ac.kr

Abstract

The purpose of this study is to investigate how TV travel programs motivate viewers to travel. This research is inspired by recent trend of growing people’s interest in travel and increasing TV travel programs. This research is mainly based on cases studies about relationship between tourism and TV programs. As a supporting method, reference materials like statistics about relationship between TV and the viewer, tourism studies, and articles about recent TV travel programs are used. Through this research, how viewers receive stimulation to take a trip by TV programs will be examined.

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